A healthcare organization sought to enhance brand awareness in a key market while strengthening partnerships with health system stakeholders. The goal was to create meaningful engagement opportunities with both consumers and key clients through a high-profile regional sports event.
Through a strategic sports sponsorship, the organization created branded spaces to engage attendees, offering interactive activities like health-focused trivia and giveaways. A hospitality suite provided a platform for relationship-building with key clients, supported by targeted digital outreach and creative event assets.
The initiative successfully increased community engagement, with thousands of attendees participating in on-site activities. Key stakeholders were hosted in a dedicated space, fostering stronger relationships and driving future collaboration, while reinforcing the organization’s commitment to community health.