Something's off with your marketing, and you can't quite name it.
Your team is executing. The dashboard shows progress. But when leadership asks “what did marketing accomplish this quarter?” there’s no clear answer.
After working with dozens of healthcare marketing teams, we see five red flags that signal something’s fundamentally broken:
- Misaligned KPIs - Metrics track activity, not impact—so teams hit numbers without advancing the business or influencing real decisions.
- Execution theater - High output creates the illusion of progress, but work isn’t tied to strategy, outcomes, or measurable value.
- Stakeholder chaos - To many voices, unclear owenership, and competing priorities lead to constant rework and diluted focus.
- Launch fatigue - A lack of prioritization drives relentless launches instead of focus on the critical few, overwhelming teams and audiences and reducing effectiveness.
- Customer disconnect - Decisions are made internally, not grounded in real customer or patient insight—so messaging misses what actually matters.
These aren’t individual problems. They’re symptoms of the same root cause: teams executing tactics without strategic clarity.
The good news? All fixable. The bad news? They won’t fix themselves.
At SynergyHive, we help healthcare marketing teams diagnose what’s broken and build systems that actually work — not more activity, but better outcomes.
If your team is feeling the strain of constant execution without clear impact, it may be time for a different approach.
Let's chat!
